# Luma Dream Machine

> Creative agents that plan, generate and refine campaign assets

Source: https://dailyaitools.ai/tools/luma-dream-machine/ (dailyaitools, a tracker of AI tools; no ratings or reviews)

## Key facts

- Category: Video
- Price: From $30/mo
- Free plan: No, from $30/mo
- Works on: Web
- Website: https://lumalabs.ai/dream-machine
- Verification: Checked against the vendor's pages on October 12, 2026, prices included.

## What it is

The product is organized around agents that carry context between steps rather than one prompt box per output. The vendor's page lists campaign work as the target: multi-asset brand identity explorations, product visuals in multiple angles and formats, short-form social video ads with hooks and captions, presentation-ready slide decks, and storyboards. Pricing runs on credits: Plus at $30 a month for 10,000 credits, Pro at $90 for 40,000 with 4x usage on the Luma Agents, and Ultra at $300 for 150,000 with 15x usage. Team and Enterprise plans are quoted on request, and yearly billing saves up to 20 percent.

## Plans

| Plan | Price | Free-plan limit or note |
| --- | --- | --- |
| Plus | $30/mo | $300 billed yearly |
| Pro | $90/mo | $900 billed yearly |
| Ultra | $300/mo | $3,000 billed yearly |
| Team | Custom |  |
| Enterprise | Custom |  |

Prices as printed on https://lumalabs.ai/pricing. Nothing is converted or annualized.

## Features

- Creative agents embedded in the workflow
- Shared context across formats and workflows
- Luma Skills, turning repeated workflows into reusable skills
- Team workspaces with shared credits and usage management
- Export for production as high-quality EXR files

## Good fit for

- Running a multi-asset campaign from one shared context
- Producing product visuals in several formats and angles
- Turning a repeated creative workflow into a reusable skill

## Questions

### Is Luma Dream Machine free?

No, Luma Dream Machine publishes no free plan, as of October 12, 2026. Paid plans start at $30/mo.

### How much does Luma Dream Machine cost?

As of October 12, 2026, Luma Dream Machine lists 5 plans: Plus at $30/mo, Pro at $90/mo, Ultra at $300/mo, Team (custom pricing), Enterprise (custom pricing).

### What are Luma's creative agents?

They are agents embedded in the workflow that plan, generate, iterate and refine, keeping shared context across each stage rather than treating every output as a separate prompt.

### How does Luma count usage?

In credits. Plus includes 10,000 credits a month, Pro 40,000 with 4x usage on the Luma Agents, and Ultra 150,000 with 15x usage.

### Can a team share one pool of credits?

Yes. Team Workspaces let a team share credits and manage usage in one place.

## Sources

- https://lumalabs.ai/llms.txt
- https://lumalabs.ai/dream-machine
- https://lumalabs.ai/pricing

Listed July 19, 2026, updated September 2, 2026.