# Mailchimp

> Email and SMS marketing platform with automations and AI tools

Source: https://dailyaitools.ai/tools/mailchimp/ (dailyaitools, a tracker of AI tools; no ratings or reviews)

## Key facts

- Category: Writing
- Price: Free plan, then $13/mo
- Free plan: Yes, free plan, then $13/mo
- Works on: Web, API
- Integrates with: Shopify, WooCommerce, Canva, Zapier, Square, Wix
- Website: https://mailchimp.com
- Verification: Checked against the vendor's pages on October 26, 2026, prices included.

## What it is

Acquired by Intuit in 2021, Mailchimp is an audience management and engagement platform designed for business marketing. It combines email creation tools with automated journey flows, reporting dashboard analytics, and AI content creation. Developers can use the Marketing API and Transactional API to sync subscriber data, send dynamic template emails, and receive webhook notifications. Pricing scales by contact volume and monthly email volume across free and paid tiers.

## Plans

| Plan | Price | Free-plan limit or note |
| --- | --- | --- |
| Free | Free | Under 250 contacts |
| Essentials | $13/mo | Starting price at 500 contacts, after a 14-day free trial. 15% off the first 12 months at 10,000+ contacts |
| Standard | $20/mo | 6,000 emails each month |
| Premium | $350/mo | 150,000 emails each month |

Prices as printed on https://mailchimp.com/pricing/marketing/. Nothing is converted or annualized.

## Features

- Email and SMS campaign creation
- Drag and drop builder with 300+ email templates
- Audience segmentation and predicted demographics
- Automated customer journey flows
- Marketing and Transactional developer APIs

## Good fit for

- Automating multi-channel email and SMS customer journeys
- Managing contact lists with predictive demographics and segmentation
- Sending transactional emails via API or SMTP integration

## Questions

### Is Mailchimp free?

Yes, Mailchimp has a free plan (Under 250 contacts), as of October 26, 2026. Paid plans start at $13/mo.

### How much does Mailchimp cost?

As of October 26, 2026, Mailchimp lists 4 plans: Free, Essentials at $13/mo, Standard at $20/mo, Premium at $350/mo.

### What developer APIs does Mailchimp offer?

Mailchimp provides a Marketing API to manage lists, campaigns, and automations, as well as a Transactional API and SMTP service for outbound messaging.

### Does Mailchimp support transactional email webhooks?

Yes, Mailchimp Transactional includes webhook documentation and tools for monitoring message delivery events and troubleshooting batch errors.

### How does Mailchimp handle personalized template content?

Mailchimp supports merge fields in marketing campaigns and uses Handlebars syntax for conditional logic and dynamic data in transactional email templates.

## Recorded pricing changes

- 2026-08-31: Mailchimp added the Essentials plan at custom pricing.
- 2026-08-31: Mailchimp added the Standard plan at custom pricing.
- 2026-08-17: Mailchimp's Premium plan limit went from Send up to 150,000 emails each month to Send up to 0 emails each month..

## Sources

- https://mailchimp.com/llms.txt
- https://mailchimp.com
- https://mailchimp.com/pricing/marketing/

Listed August 11, 2026, updated September 30, 2026.