Luma Dream Machine
Creative agents that plan, generate and refine campaign assets
By Daily AI Tools · Last updated · How we track tools
Last confirmed: against lumalabs.ai. Information may have changed since then; check the vendor before you buy. How we check.
Compiled from public sources, not a hands-on review. We don't publish ratings or scores.
The product is organized around agents that carry context between steps rather than one prompt box per output. The vendor's page lists campaign work as the target: multi-asset brand identity explorations, product visuals in multiple angles and formats, short-form social video ads with hooks and captions, presentation-ready slide decks, and storyboards. Pricing runs on credits: Plus at $30 a month for 10,000 credits, Pro at $90 for 40,000 with 4x usage on the Luma Agents, and Ultra at $300 for 150,000 with 15x usage. Team and Enterprise plans are quoted on request, and yearly billing saves up to 20 percent.
- Works on:
- Web
What Luma Dream Machine costs
As printed on lumalabs.ai on September 3, 2026
Figures are copied from the vendor's own pricing page, never calculated or converted, and a tier we could not confirm is left out rather than estimated. Pricing changes without notice. Check lumalabs.ai before you buy ↗
Compare Luma Dream Machine
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- Turning product documentation into feature walkthroughs
- Creating multi-language video localization and translation
- Automating social media video content and product launches
What Luma Dream Machine does well
- ✓ Running a multi-asset campaign from one shared context
- ✓ Producing product visuals in several formats and angles
- ✓ Turning a repeated creative workflow into a reusable skill
Key features
- Creative agents embedded in the workflow
- Shared context across formats and workflows
- Luma Skills, turning repeated workflows into reusable skills
- Team workspaces with shared credits and usage management
- Export for production as high-quality EXR files
People also ask
What are Luma's creative agents? +
They are agents embedded in the workflow that plan, generate, iterate and refine, keeping shared context across each stage rather than treating every output as a separate prompt.
How does Luma count usage? +
In credits. Plus includes 10,000 credits a month, Pro 40,000 with 4x usage on the Luma Agents, and Ultra 150,000 with 15x usage.
Can a team share one pool of credits? +
Yes. Team Workspaces let a team share credits and manage usage in one place.
Is Luma Dream Machine free? +
No. Luma Dream Machine publishes no free plan. Paid plans start at $30/mo.
How much does Luma Dream Machine cost? +
Luma Dream Machine lists 5 plans: Plus at $30/mo, Pro at $90/mo, Ultra at $300/mo, Team (custom pricing), Enterprise (custom pricing).
What platforms does Luma Dream Machine run on? +
Luma Dream Machine runs on Web.
At a glance
- Pricing model
- paid
- Category
- video
- Website
- lumalabs.ai ↗
- Featured on
- Capabilities
- video-generation text-to-video ai-generation
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Pricing
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