Mailchimp
Email and SMS marketing platform with automations and AI tools
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Last confirmed: against mailchimp.com. Information may have changed since then; check the vendor before you buy. How we check.
Compiled from public sources, not a hands-on review. We don't publish ratings or scores.
Acquired by Intuit in 2021, Mailchimp is an audience management and engagement platform designed for business marketing. It combines email creation tools with automated journey flows, reporting dashboard analytics, and AI content creation. Developers can use the Marketing API and Transactional API to sync subscriber data, send dynamic template emails, and receive webhook notifications. Pricing scales by contact volume and monthly email volume across free and paid tiers.
- Works on:
- Web, API
- Integrates with:
- Shopify, WooCommerce, Canva, Zapier, Square, Wix
What Mailchimp costs
As printed on mailchimp.com on August 31, 2026
Figures are copied from the vendor's own pricing page, never calculated or converted, and a tier we could not confirm is left out rather than estimated. Pricing changes without notice. Check mailchimp.com before you buy ↗
What changed
All tracked changes →Mailchimp added the Essentials plan at custom pricing.
· source ↗
Mailchimp added the Standard plan at custom pricing.
· source ↗
Recorded when a weekly re-read of the vendor's pages finds a tracked figure has moved. It says what the pages showed on two dates and nothing about why.
Compare Mailchimp
Ordered by how often each comparison is searched, taken from Google's autocomplete suggestions. Pricing on both sides comes from the vendors' own pages.
All Mailchimp alternatives
A tool we have an affiliate relationship with. Not a recommendation over Mailchimp.
- Ecommerce stores automating cart recovery and product recommendations
- Creators hosting webinars and selling online courses
- Marketers generating complete multi-channel campaigns using AI assistance
What Mailchimp does well
- ✓ Automating multi-channel email and SMS customer journeys
- ✓ Managing contact lists with predictive demographics and segmentation
- ✓ Sending transactional emails via API or SMTP integration
Key features
- Email and SMS campaign creation
- Drag and drop builder with 300+ email templates
- Audience segmentation and predicted demographics
- Automated customer journey flows
- Marketing and Transactional developer APIs
People also ask
What developer APIs does Mailchimp offer? +
Mailchimp provides a Marketing API to manage lists, campaigns, and automations, as well as a Transactional API and SMTP service for outbound messaging.
Does Mailchimp support transactional email webhooks? +
Yes, Mailchimp Transactional includes webhook documentation and tools for monitoring message delivery events and troubleshooting batch errors.
How does Mailchimp handle personalized template content? +
Mailchimp supports merge fields in marketing campaigns and uses Handlebars syntax for conditional logic and dynamic data in transactional email templates.
Is Mailchimp free? +
Yes. Mailchimp has a free plan (Under 250 contacts). Paid plans start at $350/mo.
How much does Mailchimp cost? +
Mailchimp lists 4 plans: Free, Premium at $350/mo, Essentials (custom pricing), Standard (custom pricing).
What platforms does Mailchimp run on? +
Mailchimp runs on Web, API.
What does Mailchimp integrate with? +
Mailchimp officially integrates with Shopify, WooCommerce, Canva, Zapier, Square, Wix.
At a glance
- Pricing model
- freemium
- Category
- writing
- Website
- mailchimp.com ↗
- Featured on
- Capabilities
- email-writing marketing-content workflow-automation templates developer-api
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