Luma Dream Machine vs Sora
Luma Dream Machine and Sora are both video AI tools, tracked here on price, platforms, integrations, and capabilities. Every figure below is read from the vendor's own pages and dated. No score and no winner: the facts do the picking.
Luma Dream Machine
Creative agents that plan, generate and refine campaign assets
Luma Dream Machine is now presented as a creative agents platform rather than a single video generator. Agents plan, generate, iterate and refine, keeping shared context across every stage of a project, and teams and agents work in parallel in the same workspace. Individual plans start at $30 a month for 10,000 credits.
Sora
Discontinued service providing data export options for existing users
Sora is no longer available as an active product. Existing account holders can download their stored information directly through the platform. A dedicated Export option remains accessible at sora.chatgpt.com/exports/me.
At a glance
Capability tags are factual labels we assign when a tool is added; they describe what a tool does, not how well it does it.
Checked against the vendors. Written from each vendor's own site and last re-checked there: Luma Dream Machine on September 3, 2026 · Sora on August 31, 2026. Vendors change pricing and features without notice, so confirm anything that decides your purchase on the vendor's page.
Also in video
A tool we have an affiliate relationship with. It is not part of the comparison above and we are not calling it the better pick.
- Turning product documentation into feature walkthroughs
- Creating multi-language video localization and translation
- Automating social media video content and product launches
Key features
Luma Dream Machine
- Creative agents embedded in the workflow
- Shared context across formats and workflows
- Luma Skills, turning repeated workflows into reusable skills
- Team workspaces with shared credits and usage management
- Export for production as high-quality EXR files
Sora
- Data export functionality
- Account data retrieval
- Dedicated export link access
What each one does well
Luma Dream Machine
- ✓ Running a multi-asset campaign from one shared context
- ✓ Producing product visuals in several formats and angles
- ✓ Turning a repeated creative workflow into a reusable skill
Sora
- ✓ Exporting user data from Sora
- ✓ Retrieving previously stored account information
- ✓ Downloading account records via the export link
People also ask
How much do Luma Dream Machine and Sora cost?
Luma Dream Machine: from $30/mo. Sora: free.
Answers are generated from the tracked plans and capability tags shown above, so they move when the vendors' pages do.
Full fact sheets, FAQs, and discussion links: Luma Dream Machine · Sora · all video tools